Using Instagram Live to Grow Your Brand

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Social media has become an irreplaceable tool for businesses looking to expand their reach and engage with their audience. Among the platforms available, Instagram emerges for brand building and marketing. With a variety of features offered, Instagram Live is one of the most popular.

Exploring Instagram Live Branding

Instagram Live provides a unique opportunity for businesses to connect with their audience in real-time, enabling authentic and engaging interactions. By effectively using this feature, businesses can increase their brand presence, build trust with their audience, and ultimately, expand their brand.

Optimising Instagram Live

1. Authentic Engagement: One of the main advantages of Instagram Live is authentic engagement with the audience. Unlike pre-recorded content, Instagram Live directly interacts with viewers in real-time, answering questions, responding to comments, and responding to their concerns.

2. Showing Your Brand Personality: Instagram Live provides a platform for businesses to showcase their brand personality and values. Whether it’s by showing behind-the-scenes images, product demonstrations, or live question and answer sessions. When Live, you can explain how the business operates.

3. Builds Trust and Credibility: Live content often feels more authentic and trustworthy to viewers, because it is unrecorded and unedited. By consistently providing engaging content via Instagram Live, you can build your brand as a trusted authority in your industry. This can build credibility and strengthen brand loyalty.

4. Encourages Engagement: Instagram Live encourages active participation from viewers through features such as comments, likes, and reactions. Interacting with your audience in real-time can increase engagement during live broadcasts.

5. Expanding Your Reach: Instagram Live lets businesses gain a wider audience beyond their existing followers. When you go Live, Instagram sends a notification to your followers, increasing the chances of them seeing it. Additionally, Instagram Live videos can be found on the Explore page, letting you reach new audiences who may not have been familiar with your brand before.

6. Repurpose Content for Ongoing Engagement: The beauty of Instagram Live is that the content doesn’t disappear after the broadcast ends. You can save live videos to your profile and they can be viewed by your audience. By repurposing live content into other forms of content, such as Instagram story, IG reels, or even blog posts, your audience will stay engaged.


Instagram Live has become a great platform for businesses to build their brand and engage with their audience in real-time. By leveraging the authenticity, engagement and reach of Instagram Live, businesses will gain more trust and grow.

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