TODAYSHASHTAG

You have made a content plan for next month, interesting content has been prepared, and supporting captions are ready to be published. So, what about starting the right hashtag? Have you found it?

What Are Instagram Hashtags?

Instagram hashtags are a combination of letters and numbers that begin with the hashtag symbol or (#). They can be used by content creators to categorize content and make it easier for the target audience to find. When viewers click on a hashtag, Instagram will take them to a page with millions of posts from that hashtag. For example, if you click or search for #WEDDING, you will be referred to a page with content that uses that hashtag. Hashtags have an important role in increasing engagement in every Instagram post uploaded. By including a hashtag, the opportunity to get more followers and new customers will also be higher. Another advantage is that you can get unlimited inspiration for ideas and see what content your competitors are working on.

“#Hashtags your way to more likes and followers on Instagram”

– Unknown –

How to Determine the Right Hashtags

By optimizing Instagram hashtags, your posts can reach the right target audience. Meanwhile, from the audience’s perspective, hashtags will make it easier to search for certain posts. Here’s how to get the best hashtag inspiration to suit your content.

• Use Instagram hashtag research tools: Not all hashtags have a wide reach. So, you should do thorough research first. Many websites analyse populer Instagram hashtags. One of them is Grum. The tools will automatically display a list of top hashtag recommendations via an entered keyword.
• See how your competitors do it: One advantage of hashtags is that you can likely find posts from other competitors. This is a great way to research what hashtags they use according to the content and target audience. You can also use it as inspiration if the hashtag you embed has potential.
• Find relevant hashtags: Discover what hashtags match the content of the content you upload. Try to use keywords that have been sorted specifically. Don’t forget to browse old posts that have succeeded in getting a lot of engagement. You might pick up some hashtags that you can use for future content. Remember, the hashtag with the most posts are the best.

Tips For Optimizing Instagram Hashtags

Hashtag placement still needs to be worked around to make it effective. Here are ways optimizing Instagram hashtags so they are right on target:

• Create a promotional hashtag according to the campaign: Are you planning a specific marketing campaign? Campaign hashtags generally have a shorter period according to the promotional period. Create an exclusive hashtag that can convey the main message of the campaign you are starting. This will be useful when running a certain event that requires participants to upload a special post.
• Add hashtags to Instagram Story: Who says optimizing Instagram hashtags can only work optimally in feed posts? From now on, don’t forget to include relevant hashtags in your Instagram Story content. Even though it is only available for 24 hours, viewers can still view Stories via the hashtag search results page. Apart from that, you can also hide hashtags behind stickers or gifs if you find them annoying.
• Include hashtags in the first comment column: Putting a collection of hashtags in the caption can disturb your comfort and seem untidy. Hashtags can hide in the comment’s column, but their position must be right below the upload.
• Consider creating a branded hashtag: Creating a unique hashtag as a trademark for your brand can make it easier for users to find posts from your Instagram account. Branded hashtags can be brand names, phrases or slogans related to a brand. You can embed it in every post. Then, encourage your followers to follow the hashtag so they can continue to follow developments in content from the related hashtag.
• Avoid using banned hashtags: Banned hashtags consist of a collection of words commonly used by spam accounts with fake activities designed to illegally gain more likes and followers. Using banned hashtags can make all your hashtags ineffective and could be blocked.

Conclusion

Overall, using Instagram hashtags is still very effective as a tool for increasing brand awareness as well as the reach and engagement of your content. However, start Instagram hashtag optimization correctly and intelligently, from doing research to use it consistently.