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Brands can now place advertisements anywhere, one of them is advertisement on YouTube. When watching YouTube content, advertisements often appear. They are usually at the beginning of the content. There are YouTube ads that can be skipped, there are also those that can’t. To develop a business and want to have lots of customers, YouTube advertising is reliable.

What Are YouTube Ads

YouTube ads are video advertisements from a particular brand or company that appears on YouTube. Advertisements on YouTube differ from advertisements on television, they are often shorter in duration. YouTube has various functions; viewers not only watch for entertainment but also to seek information, learning, and more. For brands who want to create effective YouTube advertising videos, it is important to understand YouTube advertising well, including its features, as well as how to grow subscribers and customer base.

Types of YouTube Ads

When placing advertisements via YouTube ads, there are several types of advertisements you need to know, here are some.

1. TrueView Ads

TrueView ads are a standard type of video ad on YouTube, advertisers will only pay for TrueView ads when users watch or interact with the ads they place. Advertisers will pay if users watch their ads for at least 30 seconds or until the end of the video. In TrueView ads, you can place advertisements with a duration according to the policies started by YouTube. TrueView ads that can be skipped should be around 12 seconds-6 minutes long. Meanwhile, TrueView ads that cannot be skipped must be around 15-20 seconds long.

2. Pre-Roll Ads

Pre-Roll ads are a form of YouTube ads that appear at the beginning, middle and end of a video when watching a video on YouTube. This ad usually cannot be skipped and lasts around 15-20 seconds. When you see a green sign on YouTube, it is a pre roll ad. Because this ad cannot be skipped, you must maximize it by creating content with a Call to Action (CTA) for users to act on the ad you created.

3. Bumper

Bumpers are shorter than the two types of ads above. The bumper lasts only 6 seconds. Because of their short duration, bumper ads are ideal for maximizing attention to users who use mobile phones.

Advantages of YouTube Ads

YouTube Ads have several advantages:

• Targeted and Relevant Ads: When using YouTube Ads, you can set up ads with specific keywords and define your own demographics. For example, you determine the target audience for your business is women aged 25 years and over. So, later the ad will seem to the audience who is the target of the ad.
• Wide Reach: Considering the many people who use YouTube today, this platform can reach millions of audiences. Not only local areas, YouTube can even reach global areas.
• Increase sales turnover: This point is the goal that every brand most wants to achieve, namely increasing sales than before. Increased sales will increase income and profits. You also want results like that, right?
• Measurable Insights: With the analytics feature provided by Google, you can discover whether the campaign you are carrying out is on target or not. From this data, you can gain insight and draw the right conclusions to evaluate the next campaign.

Tips for Creating YouTube Ads

There are several things you need to prepare to create an attractive YouTube ad.

• Determine goals: The first thing a brand needs to determine is the goal for advertising. For example, a brand wants to increase followers, increase the number of downloads on the Play Store, increase brand awareness, the audience visits the brand’s YouTube channel, and so on. From this goal, brands can choose the right YouTube ads. For example, to increase brand awareness, brands use bumper type ads shorter in duration. Even though the maximum duration is only 6 seconds, brands need to prepare good advertisements.
• Determine an interesting concept: After that, brands need to create an interesting advertising idea, which differs from the others, and which will be remembered by the audience. Creating an idea requires a process. Brands can discuss it with the team. Brands may make advertisements creative. Most audiences are not very happy with advertisements that are more than 1 minute long. Most will skip the ad at 15 seconds and so on.
• Insert Calls to Action: Or also known as CTA. What this means is that the brand can lead the audience to do what you want. For example, you want your audience to download your brand’s application, visit your brand’s official website, and so on. That way, your goals in advertising will be achieved.
• Insert Thumbnail at the End of the Ad: You can add thumbnails related to your official YouTube content. Thumbnails can direct your audience to visit your official YouTube account.
• Manage keywords: You can ads achieve maximum goals by managing keywords. For example, setting the audience who have completed the CTA to no longer see your ad. That way, you can get a more diverse audience. YouTube provides a feature to manage this.

Conclusion

People visit and like YouTube because of the video content. So, using YouTube Advertising is the most effective way to reach audiences and build a business on YouTube. To understand YouTube Ads further, you have to regularly test using several pieces of content, until you find the right pattern to reach the audience and target market for the business you are running.