Social media marketing, especially Instagram Stories has emerged as a powerful tool for businesses to interact with the audience. With over 500 million active users every day, Instagram Stories provide a great opportunity to better connect with customers. Here, we’ll explore five creative ways to use Instagram stories for business.
1. Highlight Your Products or Services
One of the most effective ways to use Instagram Stories for business is to highlight the product or service at the top of the Instagram feed. In the highlights section, you can display various product services and the benefits, previous testimonials, customer Q&A, and other important information that can attract more customers. Display this information with interesting images and videos. Use other Instagram features such as stickers, music and Instagram hashtags to attract further audience attention which will result in making a purchase. Use the highlights to announce new product launches or promotions, giving the audience a peek and generating excitement.
2. Peek Behind the Scenes
Another creative way to use Instagram Stories for business is to give the audience a behind-the-scenes look. Share a glimpse of the workspace, introduce the team members, or show the product creation process. For example, the product you sell is food, you can share the excitement of the making process with the chefs in the kitchen. The joy you share with the chefs can influence sales even faster. Apart from that, your potential customers can also be more confident about the cleanliness and originality of the product.
3. Customer Testimonials and Reviews
Customers will see previous customers ‘reviews, whether they are satisfied with the service/product or not. Instagram Stories for business is the best way to build credibility and trust. Create service satisfaction quotes from customers, or share honest experience videos of customers using your product. For example, the product you sell is child’s school bags, you can show there are many children go to school wearing these bags. Play on potential customers’ emotions to get big sales and more engagement for your brand via Instagram Stories.
4. Interactive Polls and Questions
The audience will be happy when involved in sales activities. Instagram Stories’ interactive features keep viewers engaged. Ask the audience for their opinion about a new product or service, or invite them to ask questions about your business. From this activity, you know your audience better. Encourage audience involvement in business activities and interactions will help increasing the visibility on the platform.
5. Promote Blog Posts and Articles
Last, use Instagram Stories for business as a medium to promote your blog posts and articles. Audiences will visit your account more often. Create images or videos of your latest blog pieces to grab your audience’s attention, then include swipe-up links to drive traffic to your website. This not only helps driving traffic to your website but also your positions as an authority in the industry.
“50% of people surveyed say they have visited a website to buy a product/service as a result of seeing it in Stories“
– Business.Instagram.com –
Conclusion
Instagram Stories for business offers an effective, unique and creative way to attract a larger audience. Through Instagram Stories, audiences can interact with the businessperson. While from the business side it will be easier to promote products/services. By highlighting the products or services, sharing behind-the-scenes content, featuring customer testimonials, using interactive features, and promoting blog posts, you can leverage Instagram Stories to build brand awareness and drive sales.
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